Fluid Power World

  • Home
  • Technologies
    • Hydraulics
      • Cylinders & Actuators
      • Filtration/Contamination Control
      • Fittings, Couplings & Adapters
      • Fluids
      • Fluid Conditioning
      • Hose & Tubing
      • Pumps & Motors
      • Related Technologies
      • Sealing
      • Sensors & Gauges
      • Valves & Manifolds
    • Pneumatics
      • Air Preparation & Regulation
      • Compressed Air Technologies
      • Cylinders & Actuators
      • End Effectors & Grippers
      • Fittings, Couplings & Adapters
      • Hose & Tubing
      • Sensors
      • Vacuum
      • Valves & Manifolds
  • Engineering Basics
  • Trending
  • Resources
    • Digital Issues
    • Pneumatics Tech Toolbox
    • Podcasts
    • Special Reports
    • Subscribe to Fluid Power World Print Magazine
    • Videos
    • Webinars / Digital Events
    • White Papers
  • Women in Engineering
    • Women in Fluid Power
    • Women in Engineering
  • Design Guides
  • Classrooms
    • Hydraulic Filtration
    • Hydraulic System Design
    • Pneumatics Classroom
  • Advertise
  • SUBSCRIBE

AI is just a party trick

By Josh Cosford | December 9, 2025

Share

Thanksgiving is over, and now we’re in that weird pocket of reduced productivity until January, when we’ve finally digested six weeks’ worth of holiday feast. Sure, we get by and look busy, which explains why I get more walk-in cold calls during this period than the rest of the year combined. It’s not that I don’t appreciate the poinsettias and butter cookies, but I’ve got stuff to do before our Christmas shutdown, so maybe read the room and see yourself out after my sixth deadpan response of, “Oh wow … crazy.”

Productivity is essential; we all chase our profitability growth targets to convince corporate stakeholders to keep those Christmas bonuses flowing, and to procrastinate one more year on our artificial intelligence Kaisan event. Indeed, the promise of shorter workweeks resulting from increased productivity has always been the carrot on a stick promised to workers for the adoption of production lines, automation, computers, and now, artificial intelligence.

AI-Party-Trick

The author’s AI chats show it’s mostly just a replacement for search functions.

I don’t know about you, but I’m writing this in my office on a Friday, and I don’t have the following Monday off. So, is AI really the answer this time or just another broken promise? If you listen to the doomsayers, it appears you’re going to get that extra time off work, but not in the way you hoped. I’m sure you’ve seen or heard some of the modelling data from McKinsey & Company predicting that 30% of all current work could be automated by 2030, with a further 5% of jobs being replaced by AI altogether.

I don’t know about you, but I’m just not buying it. I’ve been around factories, machinery, automation, Industry 4.0, and the talk of the promised land for a long time, and the roadblocks aren’t what you think they are. The technology exists, yes, and some companies are better at adopting automation and AI than others. The problem is that many experts forget that 98% of businesses and corporations are “small,” and that nearly 50% of the workforce receives pay stubs from them.

Small factories, fluid power distributors, hose shops, and service outfits don’t just lack the knowledge to implement AI; they also lack the financial resources to undertake grand projects in which robots build, maintain, and configure flexible workstations or machinery. The time and money redirected from management and operational cash flow would bury the company before any such AI advantage was realized.

Sure, mega-cap companies like Amazon and Apple can afford the entire departments required to implement these cutting-edge technologies, and that’s perfectly fine, because we’re happy to get our protein powder delivered for free on a Sunday through our Prime membership. But when your best customer comes in with a goofy hose and fitting, how will AI help you find that old adapter we had sitting on the test stand that will get said customer out of a jam?

What McKinsey et al forget is how much humans like doing human things. We like face-to-face meetings, solving problems, helping others and feeling valued. When a small business owner is pressed with taking out a $250k business loan so AI and automation can replace one human, it’s not much of a business case unless the ROI is clear. And that’s the problem — it’s not. Just like Big Data, artificial intelligence has, so far, been little more than a party trick to replace your Google search. To prove my point, look at my actual ChatGPT chats above from just the past few days, which I’m not embarrassed to share.

I’m not so short-sighted as to believe AI won’t replace many jobs with information technology or art, which we already know it has. I’m trying to convince my son to ditch his aspirations as a computer animator, and you definitely don’t want to start that paralegal career. But we’ve still got 30 years before an Optimus robot will be good enough to build a hydraulic power unit. So stop doomscrolling, book those Christmas luncheons, and enjoy work and life like you have for the past three decades.


Filed Under: Trending

 

About The Author

Josh Cosford

Current Digital Issue

Fluid-Power-World-October-2026-issue-Cover-feature-image-template-copy

  A note from the editor In our October issue of Fluid Power World, my commentary takes a look at the growing role of automation and sensors in mobile machinery, where OEMs are increasingly focused on automating specific functions and improving machine performance rather than chasing fully autonomous equipment. Josh Cosford gets cheeky comparing the auto…

View Back Issues

Subscribe!

Fluid Power World is written by engineers for engineers engaged in designing machines and or equipment in Off-Highway, Oil & Gas, Mining, Packaging, Industrial Applications, Agriculture, Construction, Forestry, Medical and Material Handling. Fluid Power World covers pneumatics, mobile hydraulics and industrial hydraulics.

Fluid Power Design Guides

fluid
“fpw
EXPAND YOUR KNOWLEDGE AND STAY CONNECTED
Get the latest info on technologies, tools and strategies for Fluid Power Professionals.

RSS feed: Featured White Papers Featured White Papers

  • Moving fluid power forward
  • High-force linear motion: How to convert from hydraulic cylinders to electric actuators and why.
  • A technical comparison: Performance of pneumatic cylinders and electric rod actuators
Fluid Power World
  • Hose Assembly Tips
  • Mobile Hydraulic Tips
  • Pneumatic Tips
  • Sealing & Contamination Control Tips
  • About us
  • Contact Us

Copyright © 2026 Arrowfly LLC. All Rights Reserved. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Arrowfly
Privacy Policy | Advertising | About Us

Search Fluid Power World

  • Home
  • Technologies
    • Hydraulics
      • Cylinders & Actuators
      • Filtration/Contamination Control
      • Fittings, Couplings & Adapters
      • Fluids
      • Fluid Conditioning
      • Hose & Tubing
      • Pumps & Motors
      • Related Technologies
      • Sealing
      • Sensors & Gauges
      • Valves & Manifolds
    • Pneumatics
      • Air Preparation & Regulation
      • Compressed Air Technologies
      • Cylinders & Actuators
      • End Effectors & Grippers
      • Fittings, Couplings & Adapters
      • Hose & Tubing
      • Sensors
      • Vacuum
      • Valves & Manifolds
  • Engineering Basics
  • Trending
  • Resources
    • Digital Issues
    • Pneumatics Tech Toolbox
    • Podcasts
    • Special Reports
    • Subscribe to Fluid Power World Print Magazine
    • Videos
    • Webinars / Digital Events
    • White Papers
  • Women in Engineering
    • Women in Fluid Power
    • Women in Engineering
  • Design Guides
  • Classrooms
    • Hydraulic Filtration
    • Hydraulic System Design
    • Pneumatics Classroom
  • Advertise
  • SUBSCRIBE