Bailey International, Sure Grip Controls Inc., and Hydrolico International are excited to announce a unification under a new brand identity: Bailey. This re-branding initiative is designed to elevate customer experiences by merging the unique strengths and expertise of the three companies into a single, cohesive entity.
Through uniting their subsidiaries under one shared vision, the company will offer one comprehensive product portfolio, while reinforcing it’s core values of quality and customer focus. By combining, the company holds a stronger market presence, offers a broader range of products across customer bases, and simplifies the customer experience.
Bailey’s corporate logo.
“Through this re-branding, we’re building on the legacy of each of our three companies while creating a unified brand that embodies our collective strengths,” said Ken Baker, CEO of Bailey.
The companies currently focus on the following:
Bailey International, LLC — mobile hydraulic solutions
Sure Grip Controls Inc — engineering and manufacturing of electronic control systems
Hydrolico International Inc. — engineering and manufacturing of configured and custom hydraulic components
By leveraging the combined expertise of these entities, Bailey offers an expanded product range, including hydraulic cylinders, pumps, valves, manifolds, motors, and electronic control systems.
“We are eager to use this unified brand to continue meeting our customers’ needs—from fingertip to tooltip,” said Darren Lockyer, VP of the Bailey’s Electronics Division.
Moving forward, all communications will reflect Bailey’s new brand identity, ensuring a consistent and recognizable market presence.
“Our customers can continue to count on the same exceptional products and services they’ve grown to trust from us, now further enhanced by a more cohesive journey and experience,” said Chris Rowley, VP of Bailey’s Hydraulics Division.
Bailey
baileyintl.com
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