FasTest Inc., a manufacturer of sealing connection tools and systems, has completed an extensive rebranding effort in response to accelerated company growth and a renewal to its corporate vision. At the heart of this rebranding is a change of the company’s look and feel, including logo and color scheme.
“After 35 years of connecting with our customers around the world, we strongly believe that now is the time for a fresh and vibrant look that matches and reflects how our business has evolved,” said Gary Rychley, President at FasTest. “Product Innovation with new technologies to supply our global customers with the broadest and most advance product line in the industry sets us apart and positions FasTest for the next 35 years.”
“The FasTest brand is well known in industry to symbolize the highest quality with the latest innovation. The new rebrand presents a clean, efficient, and edgy look to FasTest. It reflects on our progression to where we are today and leads into where we are headed tomorrow. We will continue to be bold and evolve to exceed the expectations of our customers,” said Rob Danielson, VP of Engineering at FasTest.
The rebranding includes a redesign of the company’s website, logo, graphics, and communications. FasTest’s new brand assets include a simple yet bold navy logo with a red emblem demonstrating connection and flow.
“As we continue to develop innovative Sealing Connection Tools and systems building off our 35 years of expertise, we wanted a look to reflect that. Welcome to the new FasTest.” said Matthew Erdal, Associate Creative Manager at FasTest.
The company has also relaunched its website, touting it as “fast and responsive.” Features of the new site include:
• Improved security, loading times, and site reliability — With improved security, fast loading times, and a stable website, we continue to innovate so we can provide you the best quality and service.
• Designed for desktop and mobile — Created with desktop and mobile responsive design in mind, the new FasTest website allows easy use on any platform size you might use.
• Five different site languages — FasTest holds a strong global presence, we wanted to make sure we represented our customers and partners who aren’t in the United States by having five accurately translated languages: English, Mandarin, Spanish, German, and Portuguese.
• Streamlined in-depth information — This new website provides streamlined in-depth information ranging from innovative technology to distribution locations across the globe.
Filed Under: News