Festo has unveiled its first complete website redesign in more than 10 years — www.festo.us. The company’s 30,000 products and accompanying engineering tools are now accessible more easily, quickly, and efficiently than ever before. A responsive design seamlessly adapts webpages to the customer’s device — phone, tablet, laptop, or desktop.
“Festo is world-renowned for its innovative, cost-effective, and reliable automation solutions, and we’ve rebuilt our website to live up to those same standards,” said Michael Zakrzewski, VP of Market Management – North America. “With the new website, we are taking the opportunity to strengthen and modernize how we represent our products and solutions to improve the level of online experience for our customers.”
Key enablers of faster product selection include an “every click counts” design strategy that reduces the number of clicks to navigate the site and the “easy product selection” design that allows users to quickly narrow down a product portfolio based on the features and associated accessories that are most important for the application. Filter functionality allows the customer to quickly pinpoint product, price, availability, and shipping. There is easy access to “how-to” materials such as tutorials, videos, CAD models, and technical documentation. Advanced search capabilities, category pages, and streamlined product detail pages round out the ease of use functionality.
The new site allows customers to track availability, net prices, and shipping dates in real time. Shopping carts can be saved, shared, and will accept part and project quotations. Customized personal accounts maintain the customer’s order history, repeat orders, and specified delivery requirements. There are more payment options to choose from, including credit card, PayPal, and invoicing.
Festo offers subassemblies and components in these areas:
Motors and controllers
Image processing systems
Compressed air preparation
Air supply components
Electric cables and connectors
Ready to install solutions
Function specific systems
The company serves the following industry segments:
Assembly and test
Semiconductor and electronics
Solar and flat panel
Food processing and packaging
Biopharma and cosmetics
Printing, paper, and converting
Metal extraction and mining-process engineering
For more information on Festo solutions, call 800-993-3786 or visit the new Festo website at www.festo.us.