The name unifies 40+ brands under a new identity that is built for the future of B2B.
Fluid Power World’s parent company, WTWH Media, today announced it has rebranded as Arrowfly. The new name and identity reflect the company’s transformation from a specialized trade publisher into an omnichannel B2B media, events, and marketing company where hard-to-reach professional decision-makers gather for trusted journalism, industry intelligence, and high-impact experiences that move their markets forward.
Arrowfly serves professionals across three industry networks: Engineering, Healthcare and Life Sciences, and Food, Retail and Hospitality. The company’s portfolio includes more than 40 vertical media brands and more than 45 industry events, from intimate executive forums to large-scale conferences and expos, all built on the editorial independence, subject-matter expertise, and deeply rooted professional communities that WTWH Media cultivated over two decades.
While the name and visual identity are new, everything that has made the organization the preeminent destination for professionals across engineering remains unchanged. For Fluid Power World partners and audience, the rebrand reinforces the strength of our community while positioning the company for future growth and expansion.
“We built this company by earning the trust of professionals in industries where editorial authority matters,” said Matt Logan, CEO of Arrowfly. “The name is new, but the foundation is the same: editors who speak each industry’s language, events that connect buyers and sellers who would never meet otherwise, and communities that professionals rely on for the insight and intelligence they need to make real decisions. Arrowfly gives us a brand that matches the scale and ambition of what we have become.”
Welcome to Fluid Power World, an Arrowfly brand.
Read the full press release for more details.
Filed Under: News
