Just about everyone is aware of the dominance of video content on the Internet. Just to be on the net at all demands that you be aware of it. The trend doesn’t show signs of slowing down either. Cisco, for example, predicts that 69% of all consumer Internet traffic will be video by 2017. If you want to stay competitive and serve your consumer base well, video needs to be a big part of your business. Distributors in the know have taken notice.
Motion Industries, a distributor of industrial maintenance, repair and operation (MRO) replacement parts is already known for their popular MiHow2 series of instructional videos. Many have tuned-in for the tutorial video How to Set a Pressure Reducing Valve in a Hydraulic System. The video covers how to install an Eaton/Vickers pressure reducing valve in a hydraulic system. The video How to Select the correct Power Team Cylinder has also become a widely viewed resource for fluid power professionals. But for those looking for a shorter, more concise video experience, there is also the Tom’s ToolBox series.
The video series follows the same format as MiHow2, but in shorter time snippets. A new video, for example, Demonstration of Milwaukee’s New Innovative Fluorescent Lighting Tester, was filmed with the help of Milwaukee. It’s a quick video shedding light on the Lighting Tester’s efficiency and uses. The video can now be viewed on the new MiHow2.com under the Tom’s Toolbox heading.
Each Tom’s Toolbox video is filmed in a workshop or appropriate off-site setting and features Motion Industries’ host, Tom Clark. The series is also available for viewing on Facebook and YouTube. Additional MiHow2 and Tom’s Toolbox videos are scheduled to be posted in coming weeks.
Motion Industries has more than 550 operations, including 15 distribution centers throughout North America and serves more than 150,000 customers from the food and beverage, pulp and paper, iron and steel, chemical, mining and aggregate, petrochemical, automotive, wood and lumber, and pharmaceutical industries. The videos are integral to the company’s growth.
“We have outstanding relationships with our suppliers. They see the benefit of having their products represented on Tom’s Toolbox, and in most cases, can’t wait to be part of our promotional activities,” said Randy Breaux, Motion Industries’ SVP, Southern U.S. Operations, Corporate Marketing and Strategic Planning.
This is especially true for the fluid power sector of their business. “Motion is one of the leaders in fluid power product sales. Our fluid power products offering continues to expand and the expertise we provide our customers through our product specialists and branches are keys to our success in fluid power,” said Breaux.
Filed Under: Fluid Power Basics, News