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Work Truck Show reimagined as week-long digital event

By Mary Gannon | February 9, 2021

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Work Truck Week 2021 will be held online March 8-12, offering product updates, demos, online conferences and virtual exposition.

Work Truck WeekThe Work Truck Show, which was probably one of the last events any fluid power professionals attended last year, is now Work Truck Week. NTEA – The Association for the Work Truck Industry has reimagined Work Truck Week 2021 (WTW21) to be a new online event for the commercial vehicle industry March 8–12. The event will include exclusive product updates from work truck OEMs, industry-specific educational sessions, opportunities to connect with leading manufacturers and suppliers, and a media day. Participating companies will share the latest information on work trucks, equipment and other new products through their listings, which may include live demos, presentations, visuals and downloadable content, as well as contact information.

The event features more than 20 manufacturers and distributors in the fluid power space, who will be highlighting new services and products throughout the week. Check out the key fluid power companies below:

  • AIRman Products
  • APSCO
  • Barko Hydraulics
  • Bauer Compressors
  • Bucher Hydraulics
  • Casappa Corp.
  • Certified Power Solutions
  • Chelsea Products Div. of Parker
  • Compressed Air Systems LLC
  • DEL Hydraulics
  • Eaton
  • Force America
  • GS Global Resources
  • Harrison Hydra-Gen
  • Higginson Equipment Inc. dba EconoMAX
  • KS Hydraulic Machinery Co. Ltd.
  • MTE Hydraulics
  • Muncie Power Products
  • Permco
  • Vanair Manufacturing Inc.
  • VMAC – Vehicle Mounted Air Compressors

WTW21 is a reimagined way to connect the commercial vehicle community and to provide the product news, market trends and operational insights the industry has come to expect from The Work Truck Show in a virtual environment. WTW21 will also include components of the popular Green Truck Summit in the form of Green Hour educational sessions and Advanced Chassis Update Sessions from battery electric vehicle manufacturers. WTW21 registration is open at worktruckshow.com.

Although you won’t see a crowded show floor like these images from 2020’s Work Truck Show, organizers promise the same type of educational and networking opportunities in a virtual format.

“Of course, we would much rather meet in person like we do every year at The Work Truck Show,” said Steve Carey, NTEA president and CEO. “But just because we can’t be together face-to-face doesn’t mean that the important work our industry does can be put on hold. The global pandemic has highlighted the vital role that the industry plays in keeping people safe, supplied and connected. NTEA is committed to continuing to fulfill our long-standing role of bringing together all the players in the commercial vehicle marketplace — OEMs, upfitters, body builders, leasing companies, fleets and others — to share information and work together to deliver the vehicles that are so critical to our economy and support every aspect of our daily lives. We just have to do it differently this year.”

Exhibitor demos, OEM Update Sessions, industry education and Green Hour sessions run Tuesday, March 9–Thursday, March 11. Advanced Chassis Update Sessions wrap up the week on Friday, March 12. View the full event schedule at worktruckshow.com/wtw21schedule.

During OEM Update Sessions, leading work truck chassis manufacturers will share the latest chassis specifications and options, as well as future commercial vehicle plans. OEMs that produce battery electric chassis will discuss features and benefits of these vehicles from a technical and upfitting perspective during the Advanced Chassis Update Sessions on Friday.

The WTW21 educational lineup includes analysis of relevant economic and market trends with presentations from Steve Latin-Kasper, NTEA senior director of market data and research; Tim Campbell, managing director of Campbells Consultancy; and Andrej Divis, director, automotive, global heavy truck research for IHS Markit. Other sessions include Building Better Vehicle Specs, Implications of Vehicle Certification Labeling Requirements, and Work Trucks and Trailering – Are You Prepared? Green Hour sessions will highlight new technology and efforts to move to a zero-emission environment.

WTW21 creates access and opportunities to connect with contacts at companies across the work truck industry. When visiting exhibitor listings, registered attendees can chat and email with company representatives during the live event March 8–12 and on-demand through April 9.

Registration is $49 members and $79 nonmembers. On-demand access for registered attendees is available through April 9.
Learn more and register at worktruckshow.com.

You may also like:


  • VMAC releases industry data on air compressor preferences, requirements

  • The Work Truck Show 2020 marks 20th anniversary

About The Author

Mary Gannon

Mary Gannon is editor of Fluid Power World. She has been a technical writer and editor for more than 13 years, having covered fluid power, motion control and interconnect technologies.

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