Pirtek USA announces that Jacqueline Erale-Baughn has joined the team as its new Brand Manager.
In her new role, Erale-Baughn will focus on creating marketing strategies that propel the brand forward to meet its goals in 2023 and beyond. She will be responsible for franchisee marketing support, overseeing all creative across brand channels, and incorporate processes to improve performance. Her expertise and forward thinking will be beneficial as Pirtek USA continues to grow and set new goals.
“Pirtek has established itself as a leader in its industry, and I am proud to join this growing franchise brand,” said Erale-Baughn. “I look forward providing the leadership team with the support necessary to create new marketing strategies to further grow the company’s brand.”
She brings 25 years of experience in marketing across a variety of industries to Pirtek USA. She most recently served as the Director of Marketing for The Sports Facilities Companies, where she oversaw the development, management, and execution of facilities marketing strategy. She also previously worked in other franchise companies like ServiceMaster and McDonalds where she oversaw and implemented branding and marketing strategies.
“Having Jacqueline join our franchise organization could not have come at a better time as we are celebrating our 25th anniversary of operating in the U.S. this year,” said Nick Ridgway, Director of Franchise Development, Pirtek USA. “With her expertise and franchise experience, we are looking forward to seeing how she will help us continue to achieve our goals now and into the future.”
The only industrial franchise brand of its kind in the United States, Pirtek USA specializes in hydraulic and industrial hose services through its locations throughout the country. PIRTEK team members are available 24/7/365 to provide on-site emergency replacement of hydraulic and industrial hoses, thanks to the company’s specially equipped Mobile Service Vehicles. PIRTEK USA was also recently named #105 on the 2022 Entrepreneur Franchise 500 ranking, up from #145 the previous year.
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